Triumph at Groundswell 2025: How S-Chelate’s Stand Captivated Regenerative Growers

Groundswell 2025 marked a pivotal milestone for S-Chelate Plant Nutrition. As one of the most important regenerative agriculture events in the UK, Groundswell brings together farmers, agronomists, educators and innovators with a shared commitment to reducing synthetic inputs and restoring soil health.

This year, S-Chelate exhibited for the very first time. Located at Stand MS11 within the Marquee, our team presented our Soil Association-approved chelated micronutrient products to a steady stream of engaged visitors. The feedback was immediate and overwhelmingly positive. We had the pleasure of meeting not only British growers and agronomists, but also an international audience from Belgium, Bulgaria, Denmark, Finland, the Netherlands and Portugal.

More than an exhibition, the event was a triumph for our vision. Our products and philosophy clearly resonated with the regenerative community. And by teaming up with Soil Ecology Laboratory Ltd and Soil Biology, we demonstrated how micronutrients can work in harmony with biology to transform plant nutrition.

If you missed our Groundswell preview, it can be found here: Join S-Chelate Plant Nutrition at Groundswell 2025

Key Takeaways

• Strong Debut at Groundswell 2025: S-Chelate Plant Nutrition made its first appearance at Groundswell, engaging with a diverse audience across arable, amenity and horticultural sectors.

• Biodegradable, Biology-Friendly Solutions: The stand showcased Soil Association-approved micronutrient products with a biodegradable chelation system, resonating with growers aiming to reduce synthetic inputs.

• Collaboration with Soil Ecology Lab and Soil Biology: Partnering with two respected organisations enabled on-stand diagnostics, practical advice and tailored nutrient strategies grounded in soil biology.

• Education-Led Engagement: The team addressed misconceptions around micronutrients in regenerative systems, emphasising the role of trace elements in supporting soil biology and plant health.

• Positive Impact and Future Growth: The event generated new trials, distributor discussions and research collaborations, strengthening S-Chelate’s role in sustainable, biology-first agriculture.

“Biodegradable, Soil Association-approved, and effective from pH 3 to 10.”
That’s the kind of micronutrient versatility growers are looking for.
S-Chelate is making biology-friendly nutrition the new standard.

Inside Stand MS11: Micronutrients in Action

Our stand was designed to reflect our ethos: simple, science-led, and solution-oriented. On display were our flagship chelated micronutrient products including:

• S-Chelate-O Single Element Systems – designed for organic and regenerative growers to satisfy specific deficiencies.

• S-Chelate-O Cultiv-8 – the formidable full-spectrum blend of S-Chelated essential micronutrients Iron, Zinc, Manganese, Copper, Boron, Magnesium, Calcium and Sulphur, certified for use in organic systems and ideal for growers of all scales.

• S-Chelate 12 Star – a complete feed formulated with the Cultiv-8 micronutrient package plus the optimum ratio of NPK macronutrients perfect for growers of all sizes looking for a convenience, yield and disease resilience.

Visitors were curious about our biodegradable chelation system. Unlike conventional EDTA-based chelates, our products stay soluble across a wide pH range (3-10), ensuring nutrients remain plant-available in even the most challenging soils.

Visitors were continuously referred to the video on our website and supporting graph.

What truly set the tone, however, was the practical advice offered by our team. Our stand wasn’t just a display; it was a working space for growers to bring soil test results, compare application rates, and learn how to reduce their reliance on synthetic fertilisers through smarter micronutrient inputs.

Soil Ecology Lab & Soil Biology: Powering Our Presence

S-Chelate’s success at Groundswell would not have been possible without our valued partners.

Soil Ecology Laboratory Ltd specialises in full-spectrum soil testing that includes both nutrient levels and biological indicators. Their agronomic insight, based on comprehensive analysis, allows growers to pinpoint not just what is missing in their soils, but why.

By collaborating with Soil Ecology Lab, we offer a complete feedback loop:

• Accurate nutrient + biological analysis
• Tailored S-Chelate recommendations
• Ongoing monitoring of plant response

In parallel, our long-standing partnership with Soil Biology has brought S-Chelate micronutrients to elite turf and amenity applications. Golf courses, football pitches and bowling greens across the UK already rely on our biology-friendly formulations to improve root strength and disease resilience.

This joint approach – turf and arable, amenity and food production – made our stand relevant to a broad range of visitors. Whether discussing broadacre cereals, polytunnel tomatoes or football turf, our combined experience allowed us to deliver tailored, evidence-backed guidance.

By pairing biological diagnostics with precisely chelated inputs, we help growers shift away from one-size-fits-all feeding strategies and towards resilient, responsive growing systems.

Educating the Regenerative Audience

A key highlight was the interest shown in micronutrient strategy. Many visitors already understood that overapplication of NPK fertilisers depletes biology, but fewer were familiar with how chelated trace elements fit into regenerative systems.

Our educational approach centred on breaking the synthetic cycle:

Problems with Overuse of Macronutrients:

• Weakens soil biology
• Promotes leaching and river pollution
• Creates pest- and disease-prone crops

Advantages of Correct Micronutrient Use:

• Supports beneficial microbial populations
• Strengthens plant immunity
• Enhances nutrient use efficiency (especially Nitrogen)

Our team explained how our plant-exudate inspired chelation system mimics natural interactions. In doing so, S-Chelate products feed the plant without disrupting the rhizosphere. This distinction was especially valued by visitors already applying microbial inoculants, compost teas and cover crops.

Visitors appreciated how our solutions allow them to apply:

• Less nitrogen
• Fewer pesticides
• Lower overall inputs
  

…without compromising or actually increasing yields.

This was not a show about selling in volume. It was about showing a smarter way to grow.

Global Reach and Lasting Impressions

We were thrilled by the calibre of conversations at our stand. Farmers, agronomists and lecturers came with specific questions, soil test data, and curiosity about real-world applications.

Beyond the UK, we welcomed visitors from across Europe. Delegates from Belgium, Denmark, Finland, Bulgaria, the Netherlands and Portugal engaged with us over crop trials, distribution opportunities and upcoming field demonstrations.

Our goal was to listen and share in equal measure. Every exchange deepened our understanding of what regenerative growers truly need – biologically safe nutrition that works in harmony with their principles.

The result? Dozens of new trial partnerships, several distributor discussions, and growing momentum around our role in sustainable food systems.

Meet the Stand Team

Our friendly and knowledgeable team included:

• Daniel Tyrkiel – Soil Ecology Lab Director, bringing the “Down to Earth” science
• Craig Rodwell – Soil Biology Consultant and ex-greenkeeper, with practical field insight
• Barry Langdon – Director, S-Chelate Plant Nutrition, demystifying chemistry
• Adam Swan – Bio-Inoculum Engineer, our in-house “Soil Guru”

This collaboration brought together decades of experience across plant nutrition, biological inoculants and agronomic consultancy. The combination of deep technical understanding and real-world problem-solving made our stand one of the most active in the Marquee.

12 Star Success: The Strawberry Story

Among the most shared stories on our stand was that of David Rodwell’s strawberries, grown using S-Chelate 12 Star and harvested rainwater.

His son, Craig Rodwell, reported that the strawberries not only lasted from early May through late June but yielded three times more fruit compared to their usual inputs.

This kind of anecdotal result mirrors our formal trial data:

• Improved fruit density
• Higher sugar content (Brix levels)
• Reduced signs of foliar stress

Though we cannot name the competing product, it’s clear that the shift to biologically friendly, trace-element complete nutrition paid dividends. David Rodwell harvested daily for over 6 weeks, something previously unheard of under the same environmental conditions.

The story reinforced the power of simplicity:

• Rainwater
• A single, complete chelated feed
• Weekly consistency

Every visitor was logged with Groundswell’s barcode scanning app and is being followed up.

Visitor Feedback & Future Steps

Feedback from attendees fell into several key themes:

What Growers Liked:

• Compatibility with biological systems
• Simplicity of use
• Soil Association approval
• Clear application rates and visible results

What They Asked For:

• Larger pack sizes for broadacre use
• Crop-specific feeding schedules
• More trial data across diverse climates

This feedback has already influenced our development priorities. New field trials are being planned, and our application guides are being updated to reflect real-use feedback.

We believe the Groundswell audience deserves more than marketing: they deserve proof, partnership and progress.

What Comes Next

Groundswell was not the end of a campaign, but the beginning of a movement.

With increased interest from both the amenity and arable sectors, we will continue developing region-specific trial data, expanding our distributor network and supporting growers through on-farm nutrient diagnostics.

The collaboration with Soil Ecology Laboratory will deepen, ensuring that biology-first recommendations become the norm.

As a result of Groundswell 2025, we are now in conversations to support university-led research trials and large-scale organic operations across Europe.

Conclusion: S-Chelate Groundswell 2025

S-Chelate Plant Nutrition entered Groundswell 2025 with curiosity and left with confirmation. Our products, message and mission resonated with growers seeking to regenerate both their soils and their systems.

From strawberries to cereals, and from turfgrass to tomatoes, the right micronutrients make all the difference. But only when they respect the biology beneath our feet.

We thank everyone who visited Stand MS11. We’re excited for the road ahead and ready to support the next generation of soil-conscious growers.

Discover how S-Chelate’s biodegradable micronutrients can support your regenerative growing system – shop now!

Further Reading

• Do Agronomic Approaches Aligned to Regenerative Agriculture Improve the Nutritional Quality of Crops?: This scoping review evaluates whether regenerative agricultural practices enhance the micronutrient content of crops, highlighting the potential benefits of organic inputs, cover crops, and reduced tillage.
• The Beneficial Roles of Trace and Ultratrace Elements in Plants: An in-depth review of how essential and beneficial trace elements contribute to plant growth, stress tolerance, and overall crop health.