S-Chelate’s Rock Star Debut at Glee: Growing Global Interest and Sustainable Success

A Breakthrough Moment

Our debut at Glee 2025 marked a defining step for S-Chelate Plant Nutrition as we brought our “Rock Star Treatment for Your Plants” to one of the UK’s most influential horticultural stages. Glee provided an ideal opportunity to introduce our retail-ready range of chelated micronutrient products—already proven in professional agriculture—to a wider garden centre audience.

The show exceeded expectations. Our online Glee profile attracted exceptional overseas interest, resulting in three valuable face-to-face meetings with buyers from Sweden, Belgium and Canada, all representing innovative online gardening and agronomy businesses.

This momentum reinforced our commitment to bridging the gap between science-based plant nutrition and practical retail solutions. Glee gave us a platform to demonstrate how our technology—designed to keep nutrients soluble and biologically friendly across a wide pH range—can help growers and gardeners achieve consistent, measurable results.

For readers who would like to revisit our event preview, see Rock Star Treatment for Your Plants – S-Chelate & SoilSmiths at Glee 2025.

Key Takeaways

• Our Glee debut sparked significant overseas buyer interest, especially via our online show presence

• We held face-to-face meetings with global buyers (Sweden, Belgium, Canada)

• Two major UK retail conversations followed (cash & carry and garden centre group)

• We are actively following up with Veolia, Gardeners Kitchen, Nurture & Bloom and Tildenet

• Our USP’s: amplified chelation across pH, peat-free compatibility, sustainable mineral sourcing, Soil Association Certified for Organic option, and Living Feed with microbes

Did you know? Our Living Feed pairs chelated micronutrients with beneficial microbes to support the soil biome.

Capturing Global Attention – The Glee Effect 

Glee attracts buyers and innovators from across the globe, and this year the appetite for sustainable and high-performance nutrition was unmistakable. Our online exhibitor profile became a focal point for international visitors seeking alternatives to conventional fertilisers.

During the three days of the event, we held three in-person meetings with overseas buyers—from Sweden, Belgium and Canada—each representing a growing online community of horticultural and agronomy businesses. These discussions focused on how our chelation technology enhances micronutrient availability, delivering results in diverse substrates and climates.

This strong overseas interest confirms that the issues we address—nutrient efficiency, peat-free compatibility and sustainable sourcing—resonate far beyond the UK market.

Highlights from our international discussions

• Interest in adaptable feeding systems that perform in both acidic and alkaline growing conditions.
• Enquiries about organic and biologically compatible formulations.
• Requests for collaborative trials within online gardening networks.

As a result, we have opened new dialogues with distributors looking to expand sustainable retail offers in Northern Europe and North America. The response demonstrates that chelation science is becoming central to the global move towards responsible plant nutrition.

Building Bridges at Home – High-Profile UK Engagements

Closer to home, Glee also gave us valuable access to the UK retail sector. We held two further face-to-face meetings with major British businesses—one a cash-and-carry supplier for garden centres, and the other a large garden centre group. These discussions focused on product range fit, packaging options, and how our retail training support could complement their existing offer.

Although we cannot name these companies without permission, the conversations represented a clear vote of confidence from established UK retailers. It was encouraging to see recognition that independent brands like ours are offering technical depth and environmental responsibility in a market often dominated by large conglomerates.

Our retail line—S-Chelate 12 Star, S-Chelate-O Cultiv-8 (Soil Association Certified for Organic use) and S-Chelate Protom, together with Living Feed from our partners at the SoilSmiths—was well received for its efficiency, value and traceability.

These meetings underline that the British garden retail landscape is changing. Buyers are increasingly looking for credible, science-led alternatives that combine performance with sustainability, and our range is designed precisely to meet that need.

Expanding the Network – Collaborations Rooted in Sustainability

Beyond formal buyer meetings, Glee provided fertile ground for collaboration. We are now following up with several key organisations we connected with during the show, including:

• Veolia, a major recycled-waste and peat-free growing-medium producer.
• Gardeners Kitchen, the largest supplier of vegetable plants to UK garden centres.
• Nurture and Bloom and Tildenet, two significant garden-item suppliers seeking to expand into plant nutrition.

Each of these relationships aligns perfectly with our mission to integrate science, sustainability and measurable performance.

Our Living Feed—developed in cooperation with the Soil Ecology Laboratory—is particularly relevant to these conversations. It combines S-Chelate micronutrients with beneficial microbes, organic amino acids and sustainably sourced fulvic acid. This synergy enhances soil biology while ensuring nutrients remain available to plants.

These dialogues reflect a broader trend in horticulture: the move towards biological compatibility, traceable sourcing and peat-free innovation. By partnering with forward-thinking producers and suppliers, we aim to create a value chain that supports both retail growth and environmental resilience.

Standing Out from the Crowd – Our Unique Selling Points

The S-Chelate Chelation System – “Amplifying” Mineral Performance

At the heart of our innovation is a unique chelation system that keeps micronutrients soluble and available across a wide pH range. Where traditional chelates may lose stability in extreme conditions, S-Chelate’s formula maintains nutrient activity, ensuring consistent uptake and visible results.

Chelation acts like an amplifier, preventing essential minerals from becoming locked in the soil and unavailable to plants. The result is improved growth, stronger root systems and enhanced stress tolerance. This ability to “amplify” mineral performance is what gives our products their Rock Star reputation.

Tested Results and Peat-Free Compatibility

All S-Chelate products have been tested across multiple growing systems, including peat-free composts and alternative substrates. Results consistently show rapid nutrient absorption and balanced plant development.

As the horticulture industry transitions away from peat, reliability across new growing media is essential. Our technology provides the stability and solubility needed to perform in these evolving conditions, helping growers achieve consistent outcomes even when substrates change.

Sustainable and Measurable Mineral Sources

We believe sustainability must be measurable. Every mineral we use is sourced from defined, traceable raw materials rather than variable natural materials. This transparency ensures product consistency and environmental responsibility.

By using controlled, high-purity inputs, we can monitor quality from origin to packaging. Our focus is on measurable science, so retailers and gardeners know exactly what they are using and why it works.

Organic Accreditation – The Cultiv-8 Advantage

S-Chelate-O Cultiv-8 is Certified by the Soil Association for organic growing. This certification confirms that our manufacturing processes comply with stringent standards verified by Soil Association Certification, which operates under the organic regulations overseen by DEFRA.

Cultiv-8 delivers eight essential micronutrients in a water-soluble powder suitable for soil and hydroponic systems. It performs reliably in organic and peat-free composts, providing up to 450 L of solution per tub.

For retailers, this certification offers peace of mind: a genuinely organic, British-made formulation with audited provenance and strong consumer appeal.

Living Feed – Harnessing Beneficial Microbes

Through our partnership with the Soil Ecology Laboratory, they developed Living Feed—a biological enhancement that pairs S-Chelate micronutrients with beneficial soil microbes. The formulation boosts soil biome activity, aiding nutrient cycling and long-term soil health.

This collaboration represents a step beyond chemical compatibility towards living compatibility. The result is a feed that works in harmony with the soil rather than against it, strengthening ecosystems while delivering measurable plant performance.

Product Overview

Why It Matters – The Future of Responsible Growth

The global gardening market is rapidly moving towards biological compatibility, traceability and reduced environmental impact. Peat-free substrates, lower carbon inputs and sustainable sourcing are no longer optional—they are expected.

S-Chelate’s technology supports this evolution by providing a bridge between chemical precision and biological care. Our chelation keeps nutrients efficient across all pH environments, while our organic and biological products align with modern soil management practices.

We believe micronutrients are the true stars of plant health—a theme explored further in our follow-up article Rock Star Treatment for Your Plants – Micronutrients Taking Centre Stage.

By combining innovation, measurable performance and ecological responsibility, we aim to help gardeners, growers and retailers achieve stronger, healthier growth for generations to come.

The Follow-Up – Turning Interest into Impact 

Post-Glee, our team has been busy nurturing every lead and partnership opportunity from the show. Follow-ups are in progress with overseas buyers, UK retailers and our new network connections across the horticultural supply chain.

We are also preparing tailored labelling and onboarding materials for prospective stockists, ensuring each partner can confidently communicate the science behind S-Chelate.

The response has reaffirmed that our message—science-driven, sustainable and results-oriented—is striking the right chord in the gardening world.

The Rock Star Future

Our debut at Glee 2025 was more than a showcase; it was the start of a movement towards intelligent, responsible plant nutrition.

From international enquiries to local collaborations, the event proved that innovation grounded in science resonates with growers everywhere. We will continue to build on this momentum—expanding trials, strengthening retail partnerships and sharing new data throughout the year.

For readers who missed our Glee preview or wish to learn more about micronutrients in action, visit our blogs linked below:

• Rock Star Treatment for Your Plants – S-Chelate & SoilSmiths at Glee 2025
• Rock Star Treatment for Your Plants – Micronutrients Taking Centre Stage

Discover how S-Chelate can enhance your product range—contact us to schedule a technical demo today.

Further Reading

• How Chelated Fertilisers Work: A Soil pH Perspective: A scientific overview of chelation efficacy across different pH environments
• The Science Behind Chelated Micronutrients: Deep dive into how chelation improves nutrient uptake and plant absorption